With over one billion monthly users, Instagram is one of the most popular social media platforms. So it’s also not surprising that companies are yearning for a piece of Instagram action, given its vast user base. But while there are real opportunities for businesses on Instagram, there’s also a dark side to the platform. One of the biggest challenges businesses face on Instagram is fake followers. Here’s what you need to know about fake followers and how to avoid them at MegaFamous.
What Are Fake Followers?
Fake followers are just what they sound like: accounts that follow you are not real people. These can be either completely fake accounts (e.g., an account with no profile picture or almost no posts) or real people’s accounts that have been hacked or purchased by someone else. Either way, these fake followers do nothing to help your business; they can hurt your business.
How Do Fake Followers Hurt Your Business?
The main issue with fake followers is that they’re fake. They’re not real people who are interested in your content or product. As a result, they will not engage with your content (e.g., likes, comments, shares). Worse yet, having too many fake followers will make your account look unnatural and get you banned from Instagram. In short, fake followers hurt your business by reducing engagement and harming your credibility.
How to Avoid Fake Followers
The best way to avoid fake followers is to be careful about who you follow and who you allow to follow you. When looking for new people to follow, take some time to look at their profiles before hitting the follow button. If their profile looks fishy (e.g., no posts, no profile picture), it’s probably a fake account. Also, be sure to check out the comments on their posts; if all of the comments are generic (e.g., “great post!”), it’s another red flag that the account may be fake. Finally, don’t accept followers from people with a significantly higher follower-to-following ratio; this is another indication that they may have purchased their followers.
Things to Keep in Mind
While it’s essential to be careful about who you follow and who follows you, it’s also essential to keep things in perspective. Most Instagram users buy real instagram likes from people with open accounts. So as long as an army of fake accounts is not following you, you’re probably doing just fine. Just use your best judgment, and you should be able to avoid most fake followers.
Conclusion:
With over one billion monthly active users, Instagram provides businesses with an excellent opportunity to reach new customers. However, businesses need to be aware of the dangers of fake followers when using the platform. Fake followers hurt your business by reducing engagement and harming your credibility; therefore, it’s essential to take steps to avoid them. When looking for new people to follow and allow to follow you, carefully examine their profiles for indications that they may be fake accounts. By taking these precautions, you can avoid the adverse effects of fake followers and use Instagram as a powerful marketing tool for your business.
