The use of solar energy has become quite widespread these days and there is increasing competition among solar installers as well. With many new players entering the market, generating solar leads for your business may appear to be a daunting task sometimes. However, solar lead generation doesn’t really have to be like that because there are some simple and effective ways available today to find them.

Let’s run you through the top five most effective options you can try to find the best solar leads.

1. Formulate Solar Marketing Ideas Specific To The Industry

When it comes to energy alternatives available today, solar is consistently on the rise. Besides, different incentive schemes are used all over the world to further boost this uptake. And, even though the industry is seeing a boom, there are some real growing pains.

When advertising solar, the biggest challenge is that despite the rapid growth, the industry is a bit betwixt and between. So, you can’t just adopt a regular marketing strategy from any other industry. Instead, you have to think very specific and generate ideas that belong to the solar industry and not anywhere else. Favoring education over marketing could be a good ploy too.

2. Work With A Solid SEO Strategy

In modern times, when everything is going online, putting together a robust SEO plan is all the more important. If you don’t have a strong SEO strategy in place, you’re actually missing out on a large number of organic solar leads every year. So, make sure that you:

• Optimize your website URLs
• Create landing pages for location and niche services
• Put together a keyword strategy
• Release fresh blogs and other industry-relevant content consistently

Though it requires some effort to put your SEO on track, it pays huge dividends to your marketing strategy. You are set to grow your web traffic exponentially and generate the best solar leads through your landing pages.

3. Event Marketing

Event marketing can always be a viable choice for solar lead generation. Every year, there are more and more events where you could market your solar business. Try to target home improvement shows and similar events highlighting sustainability and home improvement as they’re more likely to host your potential customers and help you generate more leads. For effective event marketing, you can:

• Sponsor a booth for building your brand presence
• Be part of the buzz surrounding your targeted event on social media
• Use geo-tracking, hashtags, and location-based adverts for targeting individuals who are likely to attend the event
• Meet as many people at the event as you possibly can

4. Leverage The Power Of Third Party Websites

There are many third-party websites where solar-curious homeowners go searching for quotes from the local installers. Sites like SolarReviews, CleanEnergy Experts, and EnergySage are a few names to mention here. When somebody runs a Google search for some solar-related key phrase, they are likely to land on one of these websites. So, if you are featured there, you are more likely to generate organic solar leads.

5. Use Solar Leads Lists

Solar leads lists are commonly used today for finding qualified solar leads. While you work with referrals and inbound marketing to generate leads, in the long run, these lists can be a source of generating income right here and right now. It’s a proactive, short term option to try for getting exclusive, high-quality leads.

If you are interested in finding the best solar leads, you might want to get in touch with solarexclusive.com. They are a credible market player and will help you find the most qualified solar leads around.