The rise in popularity of food trucks and carts throughout the United States has created an entirely new market that can be used for marketing new products, establishing new brands, and simply earning a living. Food trucks and carts are excellent vehicles to use for a variety of promotional uses because they are so versatile.
New Mexican locavores, originally sold in small cities and along the many scenic highways, are now popular throughout the states of Texas and New Mexico. Rustic-chic western-style seating (often with a horseshoe backrest), large wooden tables (with or without chairs), Mexican blankets and wall hangings, local arts and crafts… these are all viable uses for food trucks and carts.
There is no end to the ways that Taco food truck and carts can be used for marketing in metropolitan areas. A mobile kitchen and counter can quickly be decorated for a corporate event, trade show or fair, school carnival or church function, birthday party, or office party. There is no need to worry about having enough seating for everyone in attendance.
No need to worry about where to store large supplies of bottled water or ice cream. And no need to worry about whether the menu will adequately feed everyone, as many mobile kitchens will have multiple grill stations, enough grills to cook a single dinner, and sufficient restrooms. As long as there is an available parking space, there is a mobile kitchen that can cater to the needs of any group of people.
Mobile catering for events such as concerts, outdoor events, corporate events, fundraisers, office parties, family reunions, and festivals can be a wonderful way to promote your business, increase revenue, and generally make an already great occasion even better. Because so many events happen every day around the country, the catering industry has become very competitive.
It’s up to the event planners that choose to use mobile food trucks and carts to get noticed. However, even the most seasoned event planners realize that the first impression, whether it is on an attendee or a visitor at your event, is what decides whether your event is successful or a flop. By utilizing the available food trucks and carts available to you, that first impression will be a good one.
When using mobile food trucks and carts, event planners have the opportunity to save money over catering services that they might be able to find in local hotels or local restaurants. In addition, most food truck owners have large backup storage areas in which to store the foods they are cooking on the back of their trucks. This means that the event planners don’t need to worry about purchasing large quantities of pre-cooked foods at a time when they need them.
Most mobile food truck vendors take credit cards and allow guests to pay at the table right along with the food. This eliminates the need of having a cash register in every place where the food is served.
Another benefit of using available food trucks and carts for your next event is that the event planners can plan for events that might take months to plan for if they were to be done onsite. Since the event leads are generated from the mobile food trucks and carts as they pass through a particular area, the event planner does not have to worry about coordinating with different caterers or restaurant staff members to get the guest list or check the availability of pre-cooked foods. Instead, the event planner simply uses the available food trucks as an opportunity to promote their event. They may also choose to advertise their event using radio, television, or even large signs that can be seen from miles away.
