Search engine optimization forms an integral part of any successful business. It increases web traffic leading to higher leads, conversions, and sales.
However, most business people don’t consider SEO until after developing their site. Don’t make this mistake.
The web design Malaysia practices also play a vital in SEO. For instance, the user experience on your site is a crucial ranking factor in SEO.
In this blog post, you’ll learn web design practices with a direct impact on SEO. You’ll also get useful tips on how to improve on every front.
- The Navigation Structure
The navigation structure in your site affects several ranking metrics. For instance, it determines the bounce rate, conversion rate, the average page on time and the engagement rate.
Having a smooth navigation structure boosts your rankings on SERPs. Further, it contributes to higher sales revenues leading to profits.
However, if users can’t get the information they need on your site, they’ll move to a competitor. The same happens where your website isn’t clear on where the user should go next.
The website design Penang can help you create a good navigation structure using these tips.
- Have a simple menu on your site. Don’t overcrowd it to reduce confusion.
- Use familiar terms on the main menu.
- Ensure the main menu is accessible from all web pages. If possible, have it on top of the web page.
- Ensure the menu is accessible on mobile phones.
- The Loading Speed
The search engine considers the site’s loading speed when ranking you on SERPs. Well, the web design and development phase impacts the site’s loading speed.
If you want your website to rank higher, ensure its loading in a second or less. If it’s taking longer, your web designer and developer should:
- Minify your JS and CSS files
- Minimize the HTTP requests
- Utilize a caching solution
- Upgrade the web hosting solution
- Make use of compressed images
- The Use of Images
The pictures you use on your website can make or destroy your SEO rankings. For better rankings, you want to use photos and pictures that are relevant to your content.
If possible, optimize and compress them to increase their loading speed. Further, you need to ensure that you’re pairing these images with relevant titles, captions and any accompanying information.
- Social Media Integration
The use of social media is still gaining popularity across the globe. These platforms allow people to share information and create social connections.
Your target market is on social media. Make use of this fact by creating a social media profile. Here several people can access and share relevant information relating to your site, products and services. The search engines value your social media presence, and if it’s engaging enough, they’ll reward you with higher rankings.
