There are some effective website design principles that you need to know.
Purpose
The first principle is the purpose of web design. You will need to have a web design that will cater to the person who is using the website. Therefore, you will need to think about the fact that the visitors to your website will be looking for a particular thing when they come to your website. This is one of the main reasons why the website will need to have a clear purpose and fulfill a certain need for the people who visit the website.
Communication
The second principle is how your website will communicate with visitors. Most of the time, a person wants their information as quickly as possible, so you want to make sure that you are communicating your purpose as clearly as you can. Therefore, all of the information on your website will need to be easy to read and digest for the visitors. It is a good idea to organize all of the information on your website with some headlines. Bullet points are something else that can help to ensure that you are not using long sentences.
Colors
The third principle is the colors of the website. The colors of your website will go a long way when you are trying to enhance the experience of the user. It is a good idea to use complementary colors on your website so that you will be able to create some harmony and balance on your website. Therefore, the colors of the text and background will need to be contrasting, so that it easier on the eyes to look at. The more vibrant colors help to create some emotions so they will need to be used sparingly. It is also a good idea not to have any negative space on your website.
Images
The fourth principle is the pictures or images that you have on your website. You want to make sure that you are choosing the right images for your website. This is because the images will help with your positioning so that you will be able to connect better with your target audience. If you don’t have any professional photos, then it might be a good idea to buy some stock photos to help your website to look as professional as possible. It is a good idea to use videos and graphics on your website.
Navigation
The fifth principle is the navigation of your website. This is how easy the person will be able to move around when they are on your website. Some of the things that you can do to make your website easier to navigate are bread crumbs, logical page hierarchy, and making clickable buttons. You can also follow the three-click rule, which means that the users should be able to find all of the information that they are looking for with just three clicks.
Load time
The last principle is the time that it takes for the website to load. If it takes a long time for the website to load, then a person will leave your website because they don’t want to wait a long time. Therefore, you will need to optimize all of the images that you have on your website, combine the code into a central CSS and minify the Javascript. All of these things are compressed, so it helps to speed up the load time for your website. This is something that all of the visitors to the website will allow and they will be a lot more likely to visit your website again.
